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The Bukit Studio - Archipelago adventures - outdoor media design

Riding Indonesia

2021

Archipelago Adventure

Adventure brand

Archipelago Adventure is a tour agency offering multi vehicle trips in Indonesia.

Brand Design
Brand Strategy
Copywriting
Graphic Design
SEO
UI Design
UX Design
Web Development
The Bukit Studio - Archipelago adventures - logo design

Our mission

Our mission was to take over the whole communication strategy and design to create an adventure brand that inspires and empowers people to explore the great outdoors. The brand objective was to embody a sense of ruggedness, excitement, and a love for nature. More than just a business, a lifestyle that encourages people to step out of their comfort zones and embrace the beauty of Indonesia.

Our mission

Our mission was to take over the whole communication strategy and design to create an adventure brand that inspires and empowers people to explore the great outdoors. The brand objective was to embody a sense of ruggedness, excitement, and a love for nature. More than just a business, a lifestyle that encourages people to step out of their comfort zones and embrace the beauty of Indonesia.

The Bukit Studio - Archipelago adventures - responsive website design

Responsive website

Graphic Brand Guide

A Brand Guide is the right place to start if we want to maintain consistency. Setting up recognizable graphic codes builds trust and recognition with customers, leading to long-term success.

Brand guide book

Print design

Print material adds value to a brand by creating a tactile experience that digital media cannot replicate, making it emotionally engaging and memorable. Print material can also reach audiences in physical locations, such as trade shows or retail spaces, expanding the brand’s reach. Additionally, print allows brands to showcase creativity using high-quality design, paper stocks, and finishes, differentiating them from competitors and increasing loyalty. Overall, print material are valuable tools for marketing efforts.

Road book

Svg Elements

Try to zoom in the maps, you will see that SVG images are resolution-independent, meaning they can be scaled up or down without losing quality.

One of the biggest advantages of SVG for web is that the file size is very small, making it perfect for websites where load time is critical.

Another advantage is that SVG images are able to maintain their clarity on high-density screens like Retina displays, making it ideal for responsive web design. 

Overall, SVG is a powerful and flexible solution for brands who value high-quality graphics, flexibility and fast load times of their website.

Svg maps

Web design

Thanks to the custom brand graphic elements, we were able to create a rich and engaging website experience with interesting features. Users can search a trip by destination or vehicles and filter by dates, price or difficulty.

Website screens

Brand collaterals

Collaterals such as brochures, merch, business cards, flyers, and catalogs can greatly enhance a brand’s presence and image. They provide tangible, physical representations of a company’s message and values, which can help to build trust with potential clients and customers.

Unlike digital marketing materials, print materials tend to have a longer shelf life and are less likely to be overlooked or ignored in a sea of online content. In addition, print collaterals can be customized to suit a brand’s specific needs and audience, allowing for a more targeted approach to marketing.

Overall, print materials can provide a sense of professionalism and legitimacy to a brand, helping it to stand out among competitors and leave a lasting impression on potential customers.

Design itterations

Design is an iterative process. It involves a repetitive cycle of creating, testing, refining and improving ideas until a final solution is reached. Each iteration involves learning from previous mistakes, identifying areas for improvement and making necessary adjustments. At each stage of the design process, feedback is gathered to ensure that the solution is meeting the needs of its intended users.

The iterative nature of design allows for greater flexibility and adaptability, as new information and insights are gained throughout the process. It also enables designers to explore a range of potential solutions and consider different approaches before settling on a final design. By approaching design as an iterative process, we are able to create solutions that are more effective, efficient and user-friendly, while also ensuring that they are adaptable to changing needs and requirements over time.