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The Bukit Studio - Cap Ferret - Brand design

Lifestyle Brand

2023

Cap Ferret

The birth of a lifestyle brand

Cap Ferret is a French Summer Lifestyle Brand celebrating friendship and “l’art de vivre”. The brand is located on the iconic French peninsula of le Cap Ferret.

Brand Design
Brand Strategy
Graphic Design
The Bukit Studio - Cap Ferret - Logo design

Our mission

Our mission for this project was to bring the brand’s core values—friendship, summer, joy, togetherness, and style—to life. Every element, from the color palette to the typography and visual assets, was carefully crafted to evoke the feel of sunlit days, laughter with friends, and stylish gatherings. Our goal was to create a brand that feels like an invitation to connect, celebrate, and embrace life’s joyful moments, all while maintaining a sense of effortless style and sophistication.

Our mission

Our mission for this project was to bring the brand’s core values—friendship, summer, joy, togetherness, and style—to life. Every element, from the color palette to the typography and visual assets, was carefully crafted to evoke the feel of sunlit days, laughter with friends, and stylish gatherings. Our goal was to create a brand that feels like an invitation to connect, celebrate, and embrace life’s joyful moments, all while maintaining a sense of effortless style and sophistication.

The Bukit Studio - Cap Ferret - Brand design

Poster design

Graphic Brand Guide

A Brand Guide is the right place to start if we want to maintain consistency. Setting up recognizable graphic codes builds trust and recognition with customers, leading to long-term success.

The Bukit Studio - Cap Ferret - Brand design

Brand guide book cover

Inspired by the Environment

Le Cap Ferret is a unique French peninsula holding a pine forest in its heart and surrounded by fine yellow sand beaches. The peninsula draws a line between the wild ocean and a rich laguna. At the end of it proudly stands an iconic red light house. We used those elements to inspire the brand’s chromatic universe.

The Bukit Studio - Cap Ferret - Brand design

Inspirations

Playing with Colors

Colour assortment is the variety of colours available for a product, brand, or collection. It’s important for design and affects product appeal and saleability. A good colour assortment can make a brand stand out, convey a message or mood, and emotionally connect with customers. When choosing colours, it’s important to consider cultural associations, colour psychology, and accessibility. A good colour assortment can benefit businesses by increasing customer satisfaction, driving sales, and building brand recognition.

The Bukit Studio - Cap Ferret - Brand design

Color assortments

The Bukit Studio - Cap Ferret - Brand design

Details of the brand guide

Brand applications

We always create a multitude of applications to see how the brand’s elements live in a real environment.