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The Bukit Studio - Data Freak Paris - brand design

Tech Startup

2024

Data Freak

Rebranding a French Tech startup

Since its creation, DATAFREAK has established itself as a partner of choice for retail brands, particularly in the luxury sector. Their mission is to support their customers towards IT excellence through innovative, adapted and tailor-made solutions.

Brand Design
UI Design
The Bukit Studio - Data Freak Paris - Logo design

Our mission

Our mission was to redesign the brand identity to match DATAFREAK’s ambition.

Our mission

Our mission was to redesign the brand identity to match DATAFREAK’s ambition.

The Bukit Studio - Data Freak Paris - brand design

Brand design

Logo Design

We created a bold logotype along with a memorable brand mark made of 2 triangles symbolizing a synapse connection. 

The Bukit Studio - Data Freak Paris - brand design

Logo usecase

Variations

A Logo should be responsive to adapt seamlessly across various screen sizes, platforms, and contexts, ensuring that the brand’s identity remains recognizable and effective in every use case.
The Bukit Studio - Data Freak Paris - brand design

Logo variations

Brand mark

We created a synapse connection to represent the intelligence behind the services offered by DataFreak.

A brandmark, which is a visual symbol or icon representing a brand, is a crucial element. It serves as a powerful tool to communicate the brand’s identity, values, and personality in a way that is often quicker and more impactful than text alone.

 

The Bukit Studio - Data Freak Paris - brand design

Synapse connection

Digital layout

The brand elements are strong and easily layed out for digital formats. 
The Bukit Studio - Data Freak Paris - UI design

Ipad layout

Before the rebranding

It is interesting to see the old logo before being redesigned.
Data Freak old logo

Former logo

Brand applications

We always create a multitude of applications to see how the brand’s elements live in a real environment.